Woodfords Inn
Branding & Website Design
Spring 2020
Background
Woodfords Inn is a small inn in the Sierra Nevada mountains near Lake Tahoe. In early 2020, their new owners decided to completely revamp the inn’s appearance both physically and digitally.
They reached out to me and presented their need for new branding and a new website to go along with their renovation.
New Branding and a New Website to Go Along With a New Look
The Logo
The New Logo
Why change something that’s already great?
Woodfords Inn already had a great logo, they just didn’t know it.
Recreating the original sign = a fantastic new logo
The Repainted Original Sign
Sometimes the best logo is the one you already have.
Woodfords Inn already had a great logo, they just weren’t using it. During the process of restoring the property, the new owners repainted the original sign to match the rest of the buildings. When I saw it, I knew it was the best possible logo for the Inn. It’s iconic, clean, and recognizable.
With a bit of work I was able to recreate the sign digitally so that it could be used in print and on the web.
Variations Are Important
An all-white variant works great against dark backgrounds for print and web use. The full-color logo is best on white backgounds.
The Pamphlet
The Business Cards
The Website
Colors
Consistency is crucial when creating branding. To help everything feel cohesive, I used colors from the buildings themselves.
Are you ready to revamp your branding?
The New Website
A Focused Purpose
Your website should be focused to guide your visitor to the actions you want them to take. For example, on Woodfords Inn’s website, the owners wanted visitors to visit their booking page.
The actual website is one single long page with several sections describing the Inn, the location surrounding it, and pertinent information. Plenty of opportunities to book a room are provided throughout the site while the user peruses.
The website is rich with photos and videos to really showcase the Inn and all it’s ammenities.
Feel free to take a look around at the full www.woodfordsinn.com
When you’re done, come back and view more projects or schedule your free consultation call!